In today’s hyper-connected world, businesses are not confined to a single point of contact with their customers. From websites and mobile apps to social media platforms, brick-and-mortar stores, and call centers, the modern consumer navigates across multiple touchpoints and requires a necessary seamless experience which can only be achieved by well-structured front end and back […]
In today’s modern business practices, sustainability has become more than just a buzzword it has become something crucial for every business as they have a societal obligation to the environment in which they operate. The stakeholders of businesses have a good expectation regarding stewardship and the environment which the business makes as part of
A/B Testing Step-by-Step Guide: how to create A/B testing strategy for campaign success. In today’s data-driven arena of businesses operating in all industries ab split testing has become something that is mainstream to simultaneously check the status of a marketing campaign by creating 2 campaigns at the same time and measuring the success of
A/B Testing Step-by-Step Guide: how to create a b testing strategy for campaign success. Read More »
In today’s dynamic landscape of business with manifold business niches and their respective audience focus on the overall shift in the customer purchase journey right from the moment when they know about a product till the end of the consumer purchase decision process which is currently inclined more towards the balanced use of online
In today’s rapidly evolving digital landscape thriving within any industry irrespective of the intricate nature of the business that prompts a question that how vast the targeted audiences are , or how unobservant the customers are in terms of Ad placement or a product introduction at a glimpse when they initially view it . It
Best marketing analytics platforms and marketing tools in 2024 Read More »
