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sustainable development goals sdg

Sustainable Development Goals SDG & Circular Fashion: How Renewable Fibers Drive Industry Transformation

The fashion and apparel industry has a seen a tremendous leap when it comes to sustainable development goals, this industry pivotal shift towards more sustainable and eco-conscious practices has led many astute companies to go green and adopt more green practices in fashion niches. When it comes to circular fashion which aims to mitigate waste […]

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customer retention management

How Customer Retention Management can be improved by Service Quality Across Omni-Channel Customer Journeys

In today’s hyper-connected world, businesses are not confined to a single point of contact with their customers. From websites and mobile apps to social media platforms, brick-and-mortar stores, and call centers the modern consumer navigates across multiple touchpoints and requires a necessary seamless experience which can only be achieved by well-structured front-end and back-end web

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sustainability and sustainable development

Measuring the Impact of Sustainable Marketing for sustainability and sustainable development: Metrics and KPIs for Tracking Success

In today’s business practices, sustainability has become more than just a buzzword. It has become crucial for every business, as it has a societal obligation to the environment in which it operates. The stakeholders of businesses have a good expectation regarding stewardship and the environment which the company makes as part of their CSR policies

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how to create a b

A/B Testing Step-by-Step Guide: how to create a b testing strategy for campaign success.

In today’s data-driven arena of businesses operating in all industries ab split testing has become something that is mainstream to simultaneously check the status of a marketing campaign by creating 2 campaigns at the same time and measuring the success of each , with these that have become strategies for assessment It allows businesses and

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Customer retention management

How to increase Customer Retention Management by enhancing Customer Experience Management with CRM

In today’s shifting business terrain, manifold business niches focus on the overall change in consumer engagement and their decision-making process as an important step before selling a product to their targeted audience or rendering a service. Knowing such data helps to streamline marketing efforts and deliver the desired products with the best service.  The consumer

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Best marketing analytics platforms and marketing tools in 2024

In today’s rapidly evolving digital landscape thriving within any industry irrespective of the intricate nature of the business that prompts a question that how vast the targeted audiences are , or how unobservant the customers are in terms of Ad placement or a product introduced at a glimpse when they initially view it .  It

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