Best marketing analytics platforms and marketing tools in 2024

In today’s rapidly evolving digital landscape thriving within any industry irrespective of the intricate nature of the business that prompts a question that how vast the targeted audiences are , or how unobservant the customers are in terms of Ad placement or a product introduction at a glimpse when they initially view it .  It has become imperative to understand how well and how incisive the customers are in knowing about the products that they are planning to purchase as the customer moves from each stage to another within the stages of the marketing funnel, receptively when coming in contact with an ad or a product on any device they use.  

So to stay ahead of the curve and the counterparts within the particular niche in which organizations contemplates to use more sagacious roadmap that had forged the path to create a comprehensive yet more structured approach to prioritize pertinent customers who are qualified leads to buy their products and who are searching for their desired service on the digital marketplace . So understanding the unerring demand trajectory is important and the effective implementation of the marketing technologies and tools which matches one’s own business niche will pave the way to success. 

These tools  helps different types of business organizations of every shape and structure to augment themselves towards achieving business process streamlining and their marketing operations, which provides  deeper insights and analytics for enhanced customer engagement.

However, the process of integrating new technologies into the existing marketing strategy that comprises  segmentation, targeting, and positioning or an all-pervasive platform can be daunting and intriguing when it comes to the subscriber acquisition cost or CAC customer acquisition cost and most importantly ROI of investment in such incorporation of software systems. Organizations have to focus while making such assiduous decisions as they weigh each aspect of the tools offered by various companies in association with their features, functions, integrations, and most importantly the pricing.

This blog will enumerate some of the tools that are illustrious and has a wide range of tool that are used by many companies. The blog will also contain data on case history , graphs , trends and some common questions . 

What are Marketing Technologies ? 

Marketing technologies,  referred to as Mar Tech or Marketing Tech encompass a wide array of tools and platforms designed to streamline and enhance the marketing process in digital context.
These tools typically span from customer relationship management (CRM) systems to marketing automation software, contact relationship management software, social media management portfolio , and the usage of big data and data analytics etc. where all of these technologies provide marketers with various antecedents that are prudent for understanding customer purchase cycle and their purchase paradigm ranging from product types , price , brand preferences and even social proofing with help of customer lifecycle management platform. These tools which had become a mainstream consensus since few years as these tools can reach out to their target audiences that supports targeting and positioning strategies more effectively, personalize content, and measure ROI with consistency.
The adherence for the corporate success by the usage of best marketing analytics platforms in an unprecedent and adversarial industry is no longer optional but necessary to surmount the situation . Businesses that fail to acculturate astute design thinking and innovation of new-age corporate ethos in such software and technology adaptation are the companies that languish and dwindle against their competitors. The linchpin for progress and achievement in one’s own business niche is where carefully selecting the right and subtle tools that align with your business goals and implementing them in a way that abates the disarray while maximizing benefits for the organization .

Some key prerequisites before implementation of such best marketing analytics platforms and tools 

Before diving into the implementation process, it’s paramount to conduct a thorough assessment of the current marketing niche, strategy, tools, and methods. Discerning the implication helps to harness the right patrons regarding the product offered or the service rendered which further helps to understand and identify gaps, and inefficiencies .

It helps to understand KPIs or key performance areas with the current marketing and marketing strategies used which breaks down the intricacies of various customer behavior, interests, usage patterns, and many other constraints. The following are the key considerations before implementing the best marketing analytics platforms and tools. 

1. Understand Your Business Objectives: For any company of their respective business niches knowing your business is very important,  incorporating various techniques such as SWOT, PESTLE, Porter’s Five Forces or the porter’s five forces analysis, BCG matrix (bcg analysis matrix), etc. helps to get holistic strategy to analyze who exactly are the competitors, how much a product or a service such companies offer to their customers can garner competitive foothold,  how such strategies helps to appraise the effectiveness of the existing software in association with ROI and various other factors. These preliminary factors will guide the trajectory to the successive steps that help in the selection and purchase of such software and analytical tools . 

Defining the objective of a business organization is an essential process for comprehending what exactly the company seeks as a culmination in both the long-run and short-run where helps to know new marketing technologies and how it bolsters and reinforces such goals. Whether it is increasing brand awareness, generating leads, or improving customer retention, understanding the objectives will guide your technology selection process.

2. Evaluate Existing Tools: When a company wants to deploy any marketing and analytical tools the company should appraise the existing tools used during the marketing life cycle of a product that is sold . It is exigent to corroborate by checking if the existing tools cater to marketing needs or if such tools have become obsolescent by the epochal shifts where clinging to the same a tool and modality with less functions and features is a detrimental act . This meticulous evaluation and thorough assessment mentioned will help to preclude reiterations and ensure strategic adeptness in selection of a such tools that can be integrated seamlessly with your existing systems. The following are the ways below which how the evaluation can be done:

• Performance Metrics and ROI Analysis: When evaluating new marketing tools  , it’s crucial to consider both performance metrics and return on investment (ROI). Performance metrics measures the efficacy of a tools in achieving specific predetermined benchmarks . The key performance metrics examples include Website traffic (unique visitors, pageviews) Engagement (time on site, bounce rate) Conversions (leads, sales) Social Media Performance Indicators (likes, shares, comments) Email marketing metrics (open rates, click per rate), and many more . Following is a case of how Netflix uses  bigdata :

• How Netflix used analytics to curate content making a major leap and yet progressive decision to capture the over-the-top market with a staggering number of new users . Netflix is a data-driven company where analytics helps the company to elicit indispensable data with perspicacity about their customers thus helping in data-driven decision-making. This helps to leverage their marketing efforts and deliver a robust offering . Without analytics, all companies are perplexed about the user intent on their platform resulting in more cost to acquire customers. Analytics platforms whether in-house analytics technology or third party with continuous oversight of user activity and behavior give any business qualitative and quantitative data in research to deliver their product/service better than their competitors which further helps to make informed decisions and improve their services. Netflix by 2024 currently has 277.65 million paid subscribers and with such a whooping number of customers registered on their platform where they get ample data to make their platform more engaging and entertaining.
• The customers on-boarding to the platform are gauged based on their interests under various categories that they like to watch based on movies , web series, or documentaries etc. are suggested . This strategy helps to cater personalized needs of the customers. Once registered their usage patterns like pause, rewind, fast forward, content consumption, date of watching a content , rating and browser activity inside the platform are analyzed . 
• Usability and Team Efficiency: User adoption rates help assess how effectively the team is using the tool. If the tool is underused / partially utilized it signals a problem with its complexity or relevance. The team using such a tools should evaluate whether the tool circumvents any workflow bottlenecks of marketing efforts and ensure that it automates recurrent chores and increase efficiency . Tools should save time for your marketing team, not to add inessential convolutions to it. Some of the tools that help to cater to the vast and extensive category of marketing needs are Canva, Adobe Creative Suite, WordPress, Buffer, Mailchimp, etc. All these tools serve their purpose where the marketing and project management team of a company has to choose the most fitting tools that suits them by  cognizance of the features, functions, and most importantly the dynamic pricing that such vendors offer regarding their line of products by categorizing products based on plans or price ranges.       
• Integration with Existing Systems: Seamless Integration is the process by which analytical and marketing tools are integrated with the existing platform or medium through which customers are contacted. This integration of marketing systems and analytical platforms includes  (CRM, analytics, email marketing, etc.).
• The evaluation based on ease of data sharing, workflow, and automation across platforms is a significant step because continuous and comprehensive evaluation helps to understand the efficacy in handling those tools that should serve the function of interoperability , if it does not serve such purpose, it cannot be called as decorous marketing tools as it may not serve integration. The data synchronization or database synchronization here checks whether the tools are exactitude and persistently update data across systems. Inconsistent or manual data transfers can create inefficiencies and data silos. This integration can range from website integration, social media accounts, email marketing, ad management, customer database platforms analytical tools, analytics, etc.
• Scalability: Scalability here ensures whether the tool can expand your business footprint. As your marketing needs become multifarious evaluation of such tools during major industrial upheavals or handling an increased volume of users, data , or campaigns without any decrement in performance is an obligatory step. As need increases to gauge information regarding various factors such as the tools offer the potential for feature upgrades, integrations with new platforms, or any advanced features (e.g., AI integration , Automation , ) that are necessary in the current business landscapes .  If the tools do not meet any current yardsticks of your niches it is better to upgrade to a more powerful and dynamic version of the tools by switching over from the basic tool to the paid versions that are versions on top of the price tier .
• As most tools are expensive compared to the basic version ,  switching to another vendor is an option if none of the features offered within the price tiers does not match the marketing requirement of the company. 
• Customer Support and Training: Try to analyze the degree of service excellence and support that are given by the software providers as the company purchasing the tool should ensure the customer pain points are being remediated as there should be an active customer support desk or team that helps the organization during updates and troubleshooting processes. The organization and marketing team should affirm that the following parameters and queries are met post-purchase : 

• Are the issues resolved quickly and effectively with ease? 
• Does the vendor offer continuous support and regular updates,
• How effective does the vendor provide the training resources? 
• Through what medium or channel of correspondence is established between the company and vendor via platforms like user portals or customer care portals, email, or any social media?
• Training and Onboarding on the other hand evaluates the training resources and onboarding process such process ensures every team member is proficient in undertaking tasks efficiently and effectively. A good tool should provide accessible tutorials, training sessions, and resources to ensure your team can use such best marketing analytics platforms  and tools with ease.

• Data and Reporting Capabilities: It must be ensured that this tool provides infallible , real-time data and real-time analytics capabilities. Assess whether the tool delivers reports that are  detailed and customizable also congruent and synergistic with the business’s current business needs. Delivering actionable insights is the key factor for the success of any marketing activity . Such rich data regarding all aspects of the marketing will analyze the current issue faced by the organization and the performance of marketing wing thus helping to deliver optimum decisions.  Therefore, such data overview in the form of data sheets and diagrams regarding campaign progress, customer acquisition, customer retention, remarketing efforts, lead status , customer support etc. helps to gain insights regarding how the customer moves through each stage. These reports aid the marketing team in taking actionable steps and thereby providing data-driven recommendations that can be considered as some best features of best marketing analytics platforms.  

3. Budget Considerations: Implementation of new tools comes with certain inevitable costs as new technologies can be costly and incur substantial expenses day by day regarding features, functions, and most importantly how they resonate with the strategic contours of your niche and how credible the vendors are . Here relentless marketing for new customer acquisition and remarketing efforts are reduced, so it’s essential to establish articulated fiscal parameters by considering the size, scale, necessity, feasibility stage of a project or software implementation, practicality , and even how it will best suit the companies at optimum. The company has to consider both the initial investment and ongoing costs such as subscriptions, maintenance, training updations, etc. after deciding the budget. 

4. Vendor Selection: The vendor selection process is one of the most important aspects when it comes to the selection of a marketing tool after considering a price constraint. After the price has been decided along with other factors that currently cause the need for a marketing tool and now the company has to embark on a systematic exploration of potential vendors and platforms thoroughly. Look for those with a validated portfolio of reliability , happy customer reviews, and strong customer support.

It’s also important to consider the scalability of the tools, as your business grows over time. After selection, proper contract terms & conditions which can be  websites or apps , where the lines of communication have to be established.

5. Team Readiness and Training: The effective adoption of emerging technologies frequently necessitates comprehensive instruction and an initial orientation to acquaint users with its capabilities and operational framework. Adequate training helps marketing personnel and teams to better get a knowledge of the tools that incorporated are into the existing marketing systems. When implementing a new tool, the marketing team must understand its features, functions, and how it integrates with other systems. 

This involves providing hands-on training sessions, access to tutorials , support documentation, and even online courses with certificates of such programs so the team can quickly adapt to the tool’s interface and capabilities. Readiness also means assessing the team’s current level of skill to determine if additional upskilling and reskilling are needed. Without proper training, even the most advanced tools can become underutilized so teams quickly adapt to new tools, thus minimizing disruptions .                                                                                                           

Current trends in marketing technology and tools regarding the best marketing analytics platform

The marketing technology (MarTech) landscape is evolving rapidly, driven by advancements in artificial intelligence technologies, data analytics, and the increasing demand for personalized customer experiences. In 2024 and in the coming years , several key trends are shaping the way businesses approach marketing and customer engagement. Below is a detailed description of the current trends in marketing technology that businesses should be aware of to stay competitive and innovative.

1. Artificial Intelligence and Machine Learning (AI/ML)

• AI-Driven Personalization: One of the most significant and recent trends is the use of AI to deliver highly personalized customer experiences as AI now has become a buzzword and has already become a ubiquitous tool as a tool on every device . The effective adoption of emerging technologies frequently necessitates comprehensive instruction and initial orientation to acquaint employees with its capabilities and operational framework for reducing the efforts and redundancy or time-consuming tasks . AI algorithms analyze vast amounts of customer data in real-time, allowing businesses to tailor content, product recommendations, and offers to individual preferences. Tools like dynamic content personalization and predictive product recommendations are transforming how businesses engage with customers, making interactions more relevant and timelier. By integrating data from multiple touchpoints such as browsing history, purchase behavior, and demographic information , AI creates dynamic customer profiles. This allows companies to predict user needs, recommend products or services with precision, and optimize interactions across channels. Some of the examples here include Google Recommendations AI by Google Cloud Platform, IBM Watson Recommendation by IBM , Insider , CleverTap , Adobe Target etc. 
• Automation of Marketing Processes: AI-powered marketing and automation tools are reducing manual work and enabling more sophisticated campaign management. From chatbots to email marketing automation, AI helps streamline tasks like lead nurturing, customer segmentation, and campaign optimization, improving efficiency and reducing costs. HubSpot’s 2023 State of Marketing Report found that 84% of marketers believe marketing automation is essential for their success and according to Oracle’s report 35%want to streamline their marketing and sales efforts,34% want to improve customer engagement and interaction by automation, 34% want to improve the customer experience (CX), 30% want to minimize manual tasks 28% want to increase the number of leads captured. So, it is well known from such figures that automation of the marketing process simplifies tasks.
• Predictive Analytics: predictive data analytics, powered by machine learning, is another growing trend. Marketers can predict consumer market behavior, forecast trends, and make data-driven decisions to improve campaign effectiveness. Predictive tools analyze past data to forecast future outcomes, enabling more accurate customer targeting and improved apportionment of marketing resources . Predictive analytics works by using statistics modeling techniques and machine learning algorithms to analyze historical data ( previously stored data )  and make predictions about future trends and outcomes by using algorithms. These models can identify patterns, relationships, and correlations within data sets that humans may not be able to detect . Some  examples are e.g. regression model, decision trees , support vector machines (SVMs) etc.

2. Omnichannel Marketing and Customer Experience

• Seamless Cross-Channel Integration: Consumers today expect a seamless experience across various channels, such interactions including communication with a brand on social media or through email, on a website, or in-store. Omnichannel marketing tools that integrate these touchpoints and provide a consistent experience across channels are gaining prominence. These tools help businesses maintain a unified brand presence across all channels or platforms where they have their presence and allow customers to move fluidly from one channel to another without losing context. Such tools comprise chatbots, marketing and automation platforms, online chatting platforms and Messaging Tools, SMS messages marketing, Voice Assistants, AR, VR, and Customer Support tools, etc.
• 360-Degree Customer View: The rise of (CDP) platforms or Customer Data Platforms and customer data analytics platforms has integrated CRM systems has enabled businesses to build a 360-degree view of their customers. It combines data from various sources, including CRM customer management systems, marketing automation tools, e-commerce platforms, social media, and customer support interactions etc. to create a complete picture of the customer’s journey, preferences, and behaviors. Such applications of tools include personalizing customer experiences, improving customer satisfaction, optimizing marketing campaigns, enhancing customer loyalty, predicting customer churn and reducing it, etc.

3. Conversational Marketing and Chatbots

• Chatbots for Customer Engagement: Chatbots currently unlike a few years ago just before being used daily by most corporate organizations, especially E-COM giants have evolved to become key players in customer engagement and customer support area. The chatbots which are powered by artificial intelligence and natural language processing can now handle complex queries, provide product recommendations, and facilitate transactions, all while offering a personalized touch. Conversational marketing through chatbots allows businesses to engage customers 24/7 and at scale, improving customer service and driving conversions. This has currently gained so much traction that it has reduced half the burden on the customer support team regarding customer grievances or any query related to products or services. Some of the conversational tools are : 

• JotForm : JotForm is a powerful conversational tool that offer a wide range of tools for business of all sizes with the help of JotForm users can built  forms where such forms lets marketer to present one question per page in a card layout. The forms works on any device and are simple to create. It has more than 10,000 plus form templates and even lets the users/marketers to create forms from scratch. Some of its features include ease of use and versatility ,  drag-and-drop form building , no-code app building , automatic report generation etc. 

• Drift : Drift is a full-service marketing and sales conversation platform which is a subsidiary of Salesloft as Drift was acquired by Salesforce in 2024 . As it is a sales and marketing conversation tool sales teams can engage with their prospective customers even more efficiently as they have access to the marketing leads that are the early live chats of Drift. Drift helps to communicate with customer at any stage of customer journey and thus delivers a personalized  chat nurture active visitors by using relevant email content and gather information of qualified leads without using forms. 

• Intercom : Intercom is a software company that specializes in business conversation and messaging provided . Intercom claims to be the ”  the only complete AI-first customer service platform ” where Intercom believes AI is the future for customer services . The AI chatbot of Intercom Fin AI Agent are designed to answer customer queries and answer by precisely gathering content from business’s support content .  Some its features 24/7 AI-powered customer support , supports 45 languages , centralized shared inbox for customer support management , tracking of multiple customers with similar issues with a single ticket etc.

4. Video Marketing and Interactive Content

• Short-Form Video Content: Platforms like TikTok, Instagram Reels, and YouTube Shorts help to navigate and find new short videos of any niche where it has made short-form video content a dominant trend in the digital marketing of products and services as the customers get a brief visual knowledge of what they are about to purchase or what they are interested in just under 1 minute. In the year 2022, the short-form video platform market was valued at $1.52 billion. By the year 2032, it’s expected to grow to $289.52 billion. 
• Interactive Content: Interactive content such as quizzes, polls, and augmented reality (AR) experiences is another growing trend. This content not only grabs attention but also encourages active participation, increasing engagement and customer retention management, and has become a profitable option for digital marketing and advertising companies. AR and VR tools, for example, allow customers to virtually try on products, which enhances the shopping experience and reduces purchase hesitation.
• Other examples include BuzzFeed: Known for its viral quizzes, BuzzFeed has seen significant increases in traffic, engagement, and social shares due to its interactive content examples here include Sephora with virtual try-ons for makeup and cosmetics, Warby Parke and Lens Kart for eyeglass try-ons, IKEA online shopping and HomeLane interior design for AR furniture and other includes Amazon. Other interactive content apart from 3d and AR are gamification, guides and tutorials, calculation tools, etc.

5. Influencer Marketing and User-Generated Content (UGC)

• Micro-Influencers: When influencer marketing platforms have been around for a while, the trend is shifting towards working with micro-influencers who have smaller, highly engaged audiences. These influencers often have a more authentic connection with their followers, which can drive higher engagement rates compared to mega-influencers.
• User-Generated Content: User-created content, such as customer reviews, social media posts, and testimonials on websites, are becoming a vital part of marketing strategies. UGC builds trust and authenticity, making customers feel more connected to a brand. Tools that help businesses collect and showcase UGC are on the rise, as they offer a cost-effective way to increase brand credibility.
• The UCG helps the companies to make trusted as these contents are just mere genuine perceptions of customers regarding a product or a service that the company offers. Such tools here include Hootsuite, Buffer, Sprout Social, AgoraPulse which comes under the category of social media management tools, Taggify, Walls.io, Embedly where these tools aid UGC aggregation and display tools, Brandwatch, Mention, Hootsuite Insights for Social Listening, etc.

Some of the popular best marketing analytics platforms and marketing tools are 

1. HubSpot: It is an all-purpose CEM and customer relationship management (CRM) platform that provides a wide array of marketing, sales, and client relationship management tools that are designed to help businesses expand by simplifying their tasks associated with customer management and interaction. A comprehensive marketing automation platform that includes features for email marketing, content marketing, CRM, and lead generation. It’s particularly well-suited for small and medium-sized enterprises.

HubSpot’s marketing automation features empower businesses to nurture leads through personalized email campaigns, workflow automation, and dynamic content, all while providing detailed insights into campaign performance. In 2024 HubSpot’s 2024 State of Marketing Report found that 84% of marketers believe marketing automation is essential for their success. Gartner predicts that 80% of marketing departments will be using some form of marketing automation by 2025.

Some of the Automation integrations that HubSpot provides are:

 

• Sender  Sender is an email and SMS automation integration by HubSpot which is an automated message sender that is offered and priced at an affordable range for small and growing businesses. It has everything required for successful campaigns, from a simple drag-and-drop email builder to in-depth analytics and a heatmap. This tool is priced at $15 per month.
• ManyChat ManyChat is another automation integration provided by HubSpot that is associated with the automation of some of the most repetitive conversations with customers on other platforms. ManyChat functions as a chatbot that can perform customer interactions on Facebook Messenger, Instagram Direct Message, WhatsApp, and SMS. This chatbot has plans up to maintaining 1000 contacts across all platforms and additional access and unlocking features require payment of $15 per month for the paid version of ManyChat.
• LeadSquared LeadSquared is a one-stop solution for sales execution and marketing automation. It can get leads across various campaigns and sources, track their activity, and even segment them based on demographics for a targeted approach to marketing.

2.Mailchimp :Mailchimp is an email marketing platform primarily known for its powerful email marketing features this platform has since evolved into a more comprehensive all-in-one marketing solution platform. It offered a go-to tool for companies who were looking to engage their audience through targeted email campaigns. Its intuitive interface allows users to easily design, send, and track emails with drag-and-drop features customizable templates, etc. According to WifiTalents Mailchimp has 12 million users, a subscriber base of over 6 billion contacts, 80% of the users are small businesses 95% of the customers are satisfied, and with a presence in over 175 countries which makes it a very recommendable to for businesses of all sizes.

Some of its features are:

Mailchimp is a popular email marketing platform that offers a wide range of features to help businesses create and send effective email campaigns. Here are some of its key features:

 

• Email builder: The Email builder is a drag-and-drop interface for creating visually appealing email templates. Users can easily design and send beautifully crafted emails through its drag-and-drop editor and customizable templates which makes it simple for those marketers or small businesses who don’t have coding experience. The platform helps marketers in customer segmentation and audience targeting. The targeted campaigns are based on user behavior, preferences, demographics, and various other factors. Mailchimp also offers tools for managing email lists, maintaining clean contact databases, and ensuring high deliverability rates.
• Email automation: Automate email workflows based on triggers and conditions. Mailchimp’s automation array of features which are versatile enabling businesses to create workflows that send personalized messages to customers based on specific triggers or actions. This automation can range from simple welcome emails to more complex sequences, such as abandoned cart reminders, the follow-up of product viewed, and re-engagement campaigns for inactive customers.
• A/B testing: Test different versions of your emails to optimize performance. A/B testing or the ab split testing is another important feature of Mailchimp which allows marketers to test different variations of their campaigns to check the best alternative from the given set of emails generated. Whether it’s testing subject lines, email content, or send times, A/B testing helps optimize campaigns by identifying what resonates most with the audience. The platform automatically tracks and reports on the results, making it easier for marketers to implement data-driven improvements and increase campaign effectiveness.
• Analytics and reporting: Track email performance metrics, including open rates, click-through rates, and conversions. Users can track metrics like open rates, click-through rates ctr, conversions, and revenue generated from specific campaigns. These reports can help businesses understand what resonates with their audience, enabling data-driven decisions to optimize future campaigns. Mailchimp’s integration with Google Analytics further enhances its reporting capabilities, allowing marketers to track user behavior from email to website.

3. Google Analytics : Google Analytics is the analytics platform provided by the Google Search Engine itself for website performance analysis with a set of tools employed as it’s the most used and yet powerful marketing which caters to diverse digital marketing needs where features ranging from viewing location traffic to managing marketing campaign effectively it’s a one-stop tool for every web analytics needs. Google Analytics allows businesses to track a variety of metrics, such as page views, user sessions, bounce rates, traffic sources, and conversion rates, which are critical for understanding how visitors engage with the site.

Some of the latest updates

Enhanced Advertising Section

• The Advertising Segment: According to a report released by Search Engine Land, there were new updates regarding Google Analytics 4 (GA4) and Google Ads. The update of Google Analytics is with the Conversions section which has the update regarding the conversion tracking of the website. Some of the changes are made where the conversion tracking is of a single page where users can manage everything. The next one is regarding the Goals where previously it was 20 Goal limit for the free version but in the current update has increased to 30. The new update of the Google Ads platform is where the Audience section was manually published by users now it automatically with the current
• Tag Diagnostics Tool: Improved Tagging Accuracy and Easy Trouble Shooting: The Tag Diagnostics tool helps to identify and fix issues with the website’s tags, ensuring there is accurate data collection. The Tag Diagnostics tool shows the tag quality statuses to highlight the detected issues’ severity and solutions to fix them.              

4.Canva: Canva is a popular online design platform that enables users to create visually stunning graphics, presentations, social media posts, videos, and more, without the need for any advanced design skills. With its intuitive drag-and-drop interface, Canva makes designing simple, allowing users to create designs from scratch or customization with thousands of pre-made templates available for various purposes like social media posts, data-representation , posters, digital business cards, and PowerPoint presentation templates.

One of Canva’s key strengths is its extensive library of resources, which includes millions of free and premium images, icons, illustrations, fonts, and design elements. Users can easily search for and incorporate these elements into their projects, tailoring each design to fit their brand or specific needs. Additionally, Canva offers task management tools where multiple team members can work on a design together in real-time, making it ideal for businesses and organizations that require seamless teamwork.

Moreover, Canva Analytics is a feature that allows users to track the performance of their designs by providing detailed insights into how their content is being engaged. While it’s most commonly associated with Canva for Teams and Canva Pro, it offers a range of data to help businesses, marketers, and content creators optimize their design strategies. Some of its features include view count, interaction metrics, audience engagement, collaborative insights, etc.                                                                                                                              

5. SEMrush: The SEMrush is an all-in-one platform designed primarily for SEO (Search Engine Optimization), content marketing, competitor research and analysis. One of the key features of SEMrush is its keyword research tool, which provides valuable data on search volume of a keyword, keyword difficulty, cost-per-click (CPC), and competitive density. Marketers can use this tool to identify high-potential keywords for organic and paid campaigns, analyze search trends and discover new content opportunities. The platform also includes position tracking, allowing users for checking website ranking regarding targeted keywords over time, helping them assess the impact of SEO efforts. Competitor analysis is another major strength of SEMrush.

In 2024 as per SEMrush, it enabled keyword research with AI capability where AI capability comprises features called Keyword Overview, Keyword Magic Tool, and Keyword Strategy Builder. Another update is about the SEMrush Copilot an AI tool assisting in SEO. 

Some Success stories that use the best marketing analytics platforms and software      

1.Airbnb: Success with Mailchimp for Email Marketing                                                       Airbnb, the global online platform for booking hotels and short-term lodging had used Mailchimp to streamline and optimize their email marketing strategy. The platform’s segmentation feature helped Airbnb to categorize its massive user base into smaller segments so it can have more targeted groups based on location, behavior, and preferences. This segmentation targeting and positioning enables the company to send personalized email campaigns, improving engagement with both hosts and guests.

Mailchimp’s automation features were crucial in Airbnb’s re-engagement campaigns, sending targeted messages to users who had not booked a hotel room stay or listed property in a certain period. By using these tools, Airbnb saw increased open rates and higher conversion rates, as the tailored content was more relevant to users’ needs.

According to Mailchimp Airbnb offers travel credits to both the referrer and the referee, making it an integral component that propelled Airbnb’s rapid business expansion strategy moreover for most of the referral and earn money programs. This kind of technique helps with precision in targeted communication and a more personalized touch in combination with seamless automation capabilities.

2.Under Armour and Merkel : In 2017, Under Armour wanted to move from a homebuilt ecommerce web site to Salesforce Commerce Cloud for its operation under a single roof and expand itself globally. Moreover, the company wanted as part of customer experience improvement the organization wanted both frontend and backend improvement. Finally, Under Armour sought to develop a loyalty program that encouraged a user feedback system and greater engagement with a base of dedicated customers.

Merkle helped Under Armour implement Salesforce Commerce Cloud seamlessly. This collaboration resulted in a global footprint, migrating regional sites across the global footprint to Salesforce. Today, the ecosystem spans 35 global storefronts across three global regions. 

Launched in the US in August 2023, Under Armour has a UA Rewards program which is built on Merkle’s LoyaltyPlus platform. Connected to UA.com, the UA official App, and Under Armour’s MapMyRun App, the program allows members to collect points on purchases, provide user feedback, and enter exclusive sweepstakes, along with other great perks.

Data Representation of marketing trends and best marketing analytics platforms. 

According to Fact.MR the digital marketing software or tools are increasing with a CAGR of 17.5% with a current valuation of US $89.7 billion in 2024 to US $450.2 billion by 2034.

Email Marketing Data Representation

According to Forbes, the following are some of the data regarding Email Marketing.

Top 10 Businesses with Highest Open Rates by Forbes

The overall click-through rate for email campaigns is 1.4%, certain sectors have much higher rates, as both the companies and sector have effective engagement strategies. The Technology services and transportation services are the two with higher rates 2.6%, showing the impact of well-targeted content and timely messaging. Faith-based organizations and family and social services also have some amount of strong engagement with the effectiveness of their tailored communication. Nonprofits, both membership and service-based, maintain solid click-through rates, showing their success in connecting with supporters through email. This data emphasizes the importance of industry-specific strategies to maximize engagement and drive actions from email recipients.

The  data from the chart are Technology Services 2.60, Transportation Services (trucking, warehousing, logistics) 2.60%, Faith-Based Organizations 2.50%, Family and Social Services (government, adoption, pet care, elderly care, etc.) 2.10% Nonprofit Membership Organizations1.90%, Nonprofit Services 1.90%Administrative & Business Support Services (billing, phone answering, hiring, etc.) 1.80%, Child Care Services 1.70% Education 1.70% Legal Services 1.60%.

Top 10 Businesses with Highest Email Click-Through Rates by Forbes

The overall click-through rate for email campaigns is 1.4%, certain sectors have much higher rates, as both the companies and sector have effective engagement strategies. The Technology services and transportation services are the two with higher rates 2.6%, showing the impact of well-targeted content and timely messaging. Faith-based organizations and family and social services also have some amount of strong engagement with the effectiveness of their tailored communication. Nonprofits, both membership and service-based, maintain solid click-through rates, showing their success in connecting with supporters through email. This data emphasizes the importance of industry-specific strategies to maximize engagement and drive actions from email recipients.

The overall data are Technology Services 2.60, Transportation Services (trucking, warehousing, logistics) 2.60%, Faith-Based Organizations 2.50%, Family and Social Services (government, adoption, pet care, elderly care, etc.) 2.10% Nonprofit Membership Organizations1.90%, Nonprofit Services 1.90%Administrative & Business Support Services (billing, phone answering, hiring, etc.) 1.80%, Child Care Services 1.70% Education 1.70% Legal Services 1.60%.

B2B Email Marketing Statistics

According to 6sens.com, these are the Top 5 Email Marketing Platforms technologies in 2024

The market share is as follows Mailjet with 26.62%, Adobe Business Catalyst with 25.09%, Constant Contact with 18.35%, Elastic Email 13.22%, Privy 5.79, Other 10.79% respectively.

Social Media tools and platforms Data Representation 

According to Sprout Social media advertising statistics comprised of the following data.

• The total social media spending on advertising is projected to reach $219.8 billion in 2024.
• It’s estimated that $255.8 billion of total social media ad spending will be generated through mobile by 2028.
• Total ad spend growth is expected at 6.1% in 2024.
• Businesses have secured a budget of 8.7% of their total revenue for social media ads budget.

This given data represented above is from the data from Sprout Social displayed in data representation .This data shows the social media engagement rates of TikTok, Instagram, Facebook, and Twitter from 2021-2023 as per Sprout Social. The following are the percentages of social media engagement rates of all 4 companies in a tabular form.

Some common questions and solutions regarding best marketing analytics platforms. 

Here are some common questions and solutions related to marketing tools in 2024:

1.Question: How can I choose the right marketing automation tool for my business?

Solution: Consider your business size, budget, and specific needs. Evaluate features like lead scoring, email marketing, and CRM integration. Research and compare different tools to find the best marketing analytics platforms and tools. 

2.Question: What are some effective social media marketing strategies for 2024?

Solution: Focus on creating high-quality content, engaging with your audience, and using paid advertising to reach a wider audience. Utilize social media analytics to track your performance and make data-driven decisions.

3.Question: How can I measure the ROI of my marketing campaigns?

Solution: Use key performance indicators (KPIs) like website traffic, leads generated, conversions, and customer lifetime value. Track these metrics and compare them to your marketing spend to calculate ROI.

4.Question: What are some emerging marketing trends to watch out for in 2024 and in coming years ?

Solution: Stay updated on trends like artificial intelligence, automation , voice search, augmented reality, and influencer marketing. Experiment with these trends to see how they can benefit your business.